Print Digg

Article

Facts to File

Friday, September 19, 2008


The digital revolution is changing the way people get health news, but not in the way that many predicted. The Washington, DC Council for Responsible Nutrition (CRN) found these recent facts and statistics on consumer access to health information worthy of filing.
 
According to a national survey of health journalists conducted by the University of Missouri School of Journalism, only 18% of the newspaper and magazine writers surveyed said they had any training in health reporting.(1)  
 
Visits to health websites have climbed 21% during the past year, more than four times as fast as Internet visits overall, according to comScore. WebMD is the most visited US health information website by unique visitors per month, followed by Everyday Health and Revolution Health Network (RHN). Of particular note is that RHN saw a 182% increase in unique visitors between July 2007 and July 2008. (2)
 
In a shift to "on-demand culture", according to the latest biennial media consumption survey from the Pew Research Center for the people and the press, 51% are what Pew calls "news grazers," people who check on the news from time to time rather than on a regular schedule. (3)
 
In a survey of local online consumers for Online Publishers Association, Jupiter Research found that 46% of consumers have made a purchase after viewing a local newspaper web site, followed by 44% for local television sites, 42% for local magazine sites, 39% for user review sites, and 37% for portals.(4)
 
A global survey by market intelligence firm Synovate, showed that 58% of adults in 17 worldwide markets did not know what social networking is. In America alone, 30% of those surveyed said they did know what social is.  Social networks often discuss health issues.  (5) 
 
Ellen Troyer, MT MA
Biosyntrx Chief Research Officer
Voting member, Council for Responsible Nutrition
 
 

PEARL

It continues to be of concern to many that so few health writers have had any training in health reporting.  
 
"News consumption is shifting from being a passive act - tell me a story - to a proactive one - answer my questions," according to Tom Rosensteil, director for the Project of Excellence in Journalism.  
 
The Macular Degeneration Worldwide Community www.mdsupport.org  is an excellent example of patient-driven, disease-focused/social networking. We strongly encourage everyone with AMD, or a genetic connection to AMD, to become part of this public supported nonprofit organization operating under Internal Revenue Service code 501 (c) (3). 

Crestpoint Management, LTD instrument announcement:
Osher Nucleus Chopper (Hard Nucleus) Stainless Steel MMP205

References

(1) Missouri School of Journalism:  Health Journalists Face Translation Challenge, Missouri Journalism Researchers Find. August 22, 2008 http://journalism.missouri.edu/news/2008/08-22-health-journalism.html
 
(2)  Emarketer.com: Health Information on the Web. September 11, 2008 http://www.emarketer.com/Article.aspx?id=1006530
 
(3)  PR Tactics and The Strategist Online: Survey finds shift in U.S. media consumption: How are people getting their news? August 27, 2008 http://www.prsa.org/supportfiles/news/viewNews.cfm?pNewsID=842347545
 
(4)  PR Week: Research: Ads more effective on local media. September 1, 2008.
 
(5)  Synovate Press Release: Global survey shows 58% of people don't know what social networking is. September 1, 2008.