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Fish Oil Sales Flat

Friday, December 02, 2011


This is good news since there are only so many fish in the sea!  The choices we make today will determine the fate of tomorrow's ocean wildlife."   Seafood WATCH - The Monterey Bay Aquarium 
 
The healthiest and least expensive way to balance essential Omega-6 / Omega-3 fatty acid intake is to consume less overly-processed, empty-calorie junk food, not to consume vast amounts of Omega-3 fish oil in an attempt to balance the nutrient-deficient Standard American Diet (SAD).  
 
Excessive intake of center-of-the-supermarket foods that contain high amounts of Omega-6 linoleic acid (LA) from corn, soy, safflower, and other plant-based oils, is responsible for the Omega-6 / Omega-3 imbalance in the American diet.
 
This does not mean that Omega-6 fatty acids are bad. It means that overly-processed junk food is bad.
 
Keep in mind that thousands of fish-oil-positive studies have yet to prompt The Food and Nutrition Board of the Institute of Medicine of the National Academies to establish a recommended daily amount (RDA), or a safe upper limit (UL), for Omega-3 EPA /DHA fish oil.

Could there possibly be a hidden reason?


The Biosyntrx science team is in agreement that reasonable essential Omega-3 fatty-acid consumption from fish or fish oil is a beautiful and healthy thing. All the year-round fresh-fish-deprived mothers who lined little ones up every winter morning in the 1940s and 50s for a tiny spoon of Cod Liver Oil intuitively understood this, without thousands of industry-supported-studies and no commercial advertising.

Essential Fatty Acid (EFA) Science

Omega-3 EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid) are directly derived from oily fish. DHA is particularly important for both eye and brain health. EPA is an effective natural anti-inflammatory.

Omega-3 alpha-linolenic acid (ALA) is derived from plant sources such as flax and flax seed oil. The short chain Omega-3 fatty acid ALA is a precursor to EPA / DHA, but it has to be metabolically converted by the body before it can be used.

EPA and DHA are 20- and 22- chain carbon respectively, but ALA is an 18-chain carbon. The metabolic conversion process that elongates the ALA short carbon chains to EPA / DHA long carbon chains naturally lessens if EPA / DHA intake is high from daily consumption of fish oil. 

This explains why plant-based ALA fatty acids like flax seeds or flax seed oil is not quickly metabolized to EPA / DHA when fish or fish oil is part of the daily diet.  The body does not need to spend metabolic energy converting short-chain fatty acids to long-chain fatty acids if the long chain Omega-3 are adequate.

Aggressive marketers are now recommending daily consumption of 3 grams of concentrated EPA / DHA from fish oil for disease prevention.  This is in spite of 16 health organizations making disease prevention recommendations for a daily intake of no more than 560 mg, or less than 4 grams of EPA /DHA per week (one can of sardines includes 2,000 mg of EPA /DHA).

The Environmental Impact

If you think global warming is a hoax and if you think we should keep on drilling for oil any place we can find it and if the term sustainable anything drives you bonkers, you probably won’t want to read on.
 
An article published in the Canadian Medical Association Journal  has generated huge outrage for its claims that fish oil consumption at the current level is not sustainable and not health-enhancing enough to warrant its depletion of global fish stocks.

Lead author, David J.A. Jenkins, says: "Fisheries globally have reached a state of severe crisis,' and 'there is little doubt about the gravity of the fisheries crisis and the prospect of ongoing collapses of fish stocks."

Some dispute this, but I immediately flashed on how very few years it took to deplete the seas of my beloved redfish once every New Orleans wantabe restauranteur introduced his clientele to the blackened form.

Bill Landis, PhD, retired professor of biochemistry and molecular biology, University of Michigan Medical School and University of Illinois Medical School, had this to say about David Jenkins' article, "Attention should be paid to ignorance of harmful imbalanced pressures on resources wherever they exist in our environment. If we just lowered the current flood of Omega-6 fats from junk food, sustainable amounts of Omega-3 fats could manage our health."

Ellen Troyer, MT MA
Biosyntrx CEO / Chief Research Officer




PEARL

We wish that fish oil sales had flattened this year because the U.S. population became concerned about the health of our seas, cleaned up their diets and no longer need to be concerned about Omega-6 / Omega-3 fatty acid ratios.   Unfortunately, that is not the case.

Fish oil marketers did a fabulous job of educating the consumer about the health benefits of long chain Omega-3 fatty acids.  Fish oil was the fastest growing supplement between 2007-2010. Those days seem to be over, as predicted by industry old-timers. Single nutrient supplements tend to be fad driven. They come on strong for a few years and and lose their marketing legs when they began to reach market penetration.

The folks who are interested in taking fish oil capsules every day have probably been successfully targeted and have made their choice about what form of fish oil and what they are willing to pay for this supplement.  Fish oil supplements are available in every big box store in this country, as well as chain grocery stores, corner markets, health food stores and medical offices that focus on nutrition and disease prevention.

FYI: The debate over the TG and the EE form of fish oil rages on with the very latest study out of Stanford University suggesting the EE form lowered serum triglycerides better than the TG form.  On the other hand, theTG form won the absorption race as far as I'm concerned. Here's the logical question:  Does absorption speed matter once we have achieved an adequate blood level of Omega-3 EPA / DHA from either plant based ALA, fish, fish oil or other forms of marine-based Omega-3s? 

A very recent press release on a specific TG fish oil  suggests this particular fish oil is the first product proven to penetrate the meibum and achieve a 70% dry eye success rate. 

Interesting study and great marketing press release. I hope it will increase their flat fish oil sales but the truth is, other systemic dry eye products including far less  EPA/DHA from fish oil have been on the market for years with a 70% or better success rate.  In the case of BioTears, well over 20 million doses have been purchased by satisfied repeat customers.

 
We recommend reading the March 2009 Scientific American article, Top 10 Myths about Sustainability.
 
Here is Myth #1
 
"Nobody knows what sustainability really means."

That's not even close to being true. By all accounts, the modern sense of the word entered the lexicon in 1987 with the publication of Our Common Future, by the United Nations World Commission on Environment and Development. That report defined sustainable development as development that meets the needs of the present without compromising the ability of future generations to meet their own needs.
 
Or, in the words of countless kindergarten teachers, "Please don't take more than your share of anything."













References

Are dietary recommendations for the use of fish oils sustainable?  Jenkins, MD, DSc, Sievenpiper, MD, PhD, et al. CMAJ March 17, 2009;180 (6). [abstract]
 
 
 
The Conservation Alliance for SEAFOOD Solutions. http://www.solutionsforseafood.org